In this episode Ryan dismantles Annie’s disadvantageous beliefs about launching her upcoming coaching program, Trigger Savvy. We go deep into underlying fears around definitions of success, having more wealth than you’re used to, fear of the unknown, and the concept of “cheating" in regards to business. Current or future coaches + guides will especially find this conversation enlightening.
Join the conversation about this + other cool topics in The Immortal Odyssey Network at www.ImmortalOdyssey.com
In this episode Ryan dismantles Annie’s disadvantageous beliefs about launching her upcoming coaching program, Trigger Savvy. We go deep into underlying fears around definitions of success, having more wealth than you’re used to, fear of the unknown, and the concept of “cheating" in regards to business. Current or future coaches + guides will especially find this conversation enlightening.
Join the conversation about this + other cool topics in The Immortal Odyssey Network at www.ImmortalOdyssey.com
Welcome to the immortal Odyssey podcast where we break esoteric spirituality, false light and predictive programming, and make the process of consciousness expansion tangible. I'm your host, Ryan Mintz,
Annie Earhart:together with Annie Earhart, and we are here to help you be more human.
Ryan Mintz:In this episode, I dismantle Annie's disadvantageous beliefs about launching her upcoming coaching program, trigger savvy, we go deep into underlying fears about definitions of success, the belief pitfalls and wanting, yet being afraid of success, fear of the unknown, and the concept of cheating in regards to business current or future coaches and guides will especially find this conversation enlightening. Let's dive in. You and I have been talking about starting a new program, or whether you've been working on a new program that you want to offer, and you're calling it trigger savvy. And what I wanted to talk to you about today is some of the processes that you and I are going through as we prep our beliefs about it as we get our mindset in the right place. As we think about the structure of the program, and some of the exercises that you yourself are doing to figure out what areas you're in your own way. And so I want to start off with is having you described the exercise that you mentioned to me yesterday, showing kind of your fear, stumbling blocks some of the things that are getting in your way. And we're going to dismantle those in real time. So none of this stuff is planned. She's going to bring up what the exercise is, she's going to talk about the things she she wrote down for that exercise. And we're going to do kind of a self awareness exploration where we can go 10 layers deeper than then she did on her original assignment. So why don't you introduce that?
Annie Earhart:Okay. So the exercise that I shared with Ryan yesterday is called a deepest fear inventory. And the whole premise is, it's a practice for looking at your own unwillingness and refusals to do to have the things that you consciously say you want to have in your life. So moving into the launch of my program, I have been coming up with, or I have been encountering hesitations and fears that are just popping up as I build it. And the exercise, the deepest fear inventory goes a little something like this, you start off by picking a thing that you want, that you consciously want. So for me, that is a 10k launch. So I started off writing, I refuse to earn 10k in a launch, because I have a deep fear that dot dot dot, and then the whole idea is to list out like 20 years that lead from one to another. So this is what I did.
Ryan Mintz:So So before you go into that and start sharing it, let's talk about a little bit, what the benefit of that is, what the what the why we want to do a deep your inventory. So part of this is when you're launching a new program, you're launching a new product, you are going to you're shifting from working for the man into making your own thing. You know, you might have certain skills and talents that make aspects of that business, very effortless and easy. And you might have other elements of your personality that are patterns that tend to get in your way. So maybe you know the content really, really well, you know, really what the program is going to be. But you get in your own way because of your beliefs around selling, or you get in your own way, because of even more subtle beliefs, as we'll uncover as we go through your fear inventory. So when we do this exercise, what we want to dig out is not just okay, I'm afraid of this, or I want a 10k launch, it's to say, well, you want a 10k launch, and you would already have had a 10k launch if the stumbling blocks weren't a part of your physiology already. Right? So we want to figure out what are those stumbling blocks that are present in in your your patterns that you've had all along? patterns in relationship, the patterns with your family, the patterns just with how you show up in other areas. It's not just to kind of dismantle money beliefs to make a 10k a month, but to see, you know, what are the elements that are playing in how you're interacting with this program that are preventing that energy from accurately flowing through you to allow the program to have you know, to know what to post at the right times, and to know what to say to the right people to know who you're talking to as past versions of you and and being able to dismantle some of these fears by starting at the surface level. So why don't you start leading us through this section.
Annie Earhart:Okay. And also, I want to mention that I have been through a lot of installing more empowering beliefs over the past year. So this is we're digging deeper, we're digging way deeper into this stuff. So this will be interesting. Okay? So do you want me to just go down the list? Alright, let's do it, I refuse to have a 10k launch, because I have a deepest fear that I'm unwilling to feel the discomfort of not knowing how it will go. And we phrase it like this for a certain reason to really
Ryan Mintz:so explain why we phrase it that way. Okay.
Annie Earhart:So you could say, I'm afraid of what people will think. And that is not really useful, because there's a refusal. in there, there's a place where you have your like Locus of Power, and you're choosing not to do something out of fear. So when you say I'm afraid of what other people will think, actually, what you're afraid of is your unwillingness to feel the discomfort of other people's judgement,
Ryan Mintz:right? So so there's something really important in there, and I teach this really in depth in the master key, but when you're not getting something that you think you want, part of you wants the experience of not having it, and part of you wants the experience of keeping it away, part of you wants that that sexual tension that kind of arises when you're separated from it. And recognizing that and owning that, that part of you does want that to unfold in a way that nobody shows up for your offering. We need to dismantle that we need to recognize, okay, there is a part of me that wants things to unfold this way, how do I rewrite that part of me so that it actually comes back into alignment? Yes.
Annie Earhart:So let me keep going. I have a deepest fear that I'm unwilling to receive that much in a centered turned on way. So pause
Ryan Mintz:you for a second. So if you're afraid of, so for one, you're not afraid of receiving that much. What you're afraid of is the what it means about who you are. So I think a little bit later you you get into some other things that you judge in terms of the relationship between what you're offering, how well you know it, how easily it comes to you to teach it, and how that's going to interface with certain levels of belief. So go ahead and keep going.
Annie Earhart:Okay. Let's see, because I have a fear that making that much of things I already know is wrong, because I have a deep fear that having it be that easy
Ryan Mintz:is cheating. Okay, so So when this kind of thing comes up, so I have a, I have a skill I'm really good at. And I believe that if I'm that good at it, it comes that easy to me, how can I charge for that something that's easy to me, it must be available to everybody because it's easy. And we have these beliefs that that things should be hard. And part of what we're doing and rewriting in this interaction is to say, Okay, we have a belief around cheating. And we have a belief around whether something should be easy or hard when we're giving something into the world. So looking at that a little bit further, do we want society to operate on their disempowerment? Do we want people to so if someone can make a beautiful sculpture? Do we want them to make a mediocre sculpture? No, there's no reason for that. And so so many times, we look at these kinds of things that we look at what we're really talented at what we're really good at. And because we have been bullied or we've been, we've been not good enough in certain aspects of our life, we end up hesitating to show up in our brightest shiny costume, and showing up with our brightest shiny has to offer because we're afraid that if we're too bright and shiny, we're going to have somebody pour water on us, somebody say that's not good enough, somebody diminished those kinds of things. And so for one, we say it well, if I'm too good at it, I probably can't sell it, I can't offer it because of just the way people will perceive me showing up as arrogant or as cocky or any of these these beliefs we have about those words. And then on the other side, you have this belief about cheating in so we have to disconnect certain elements of that. When you think you're really good at something, and you associate you're really being really good at it with cheating, meaning if this comes too easy, I must be cheating. Well, that means that there are times in your life where you have done things that you consider cheating that you haven't integrated that you haven't haven't accepted as part of your story. And so at the end of the day, if you have a something that you can offer to people, something that you know is valuable to them, like this trigger savvy program where you can help people navigate their sensations and separate their, their triggered sensation from the stories that they're telling and giving them very important skill. That are going to change the way that they communicate entirely and change the way that they embody and show up. There's a huge amount of value in that. And you've, you've done so much of the master key, you've done so much of your own practices to be able to bring that into your program, to the point where navigating your triggers has become very easy for you.
Annie Earhart:Thing is, I know that that is valuable, because I don't want to teach anything that I haven't yet first embodied. So I really feel that way about this trigger stuff. Being able to separate stories from your sensations and be able to kind of keep cool, keep your cool and not project all over the other person during a trigger does wonders for relationships and your own journey. So I feel very confident in my ability to help people with that. But that's not so
Ryan Mintz:that's not really what you're afraid of. Right. So we have to navigate that because initially, we might think that is the thing that we're afraid of is either knowing it, but not being able to deliver it, or having having some of these other fears about cheating, come up, have somebody accuse you of cheating in some way, whatever your definition of cheating, and the symbol that that shows up as through other people who interact with your things. What do you have to do? You have to be okay with cheating. Okay, let's say that it is cheating. No matter what you do that no matter if you are if you are really good at something, it's cheating. Okay, do you how do you accept that? How do you accept that? How do you get out of your own way such that it's like, Okay, well, some people are gonna think it's cheating. And can I still make my offer to the people who, where it will enrich their lives in a really positive way, and get out of my own way in regards to cheating. So if you have this fear, that you'll be judged for cheating, or you have this fear that it's wrong to do something that comes easy to you, those two beliefs and cheating. And doing things that are easy, are getting in your way from helping the people that you actually want to help. So this is true doing this fear inventory and getting to these deeper levels, where it's not just about cheating. It's about your beliefs about who you are in in terms of cheating, and all kinds of other areas. So if you've ever cheated in your relationships, if you've ever done something in school, where you considered it cheating, these programs that you've run in pattern in in your life, and judging those parts of you have not been fully integrated into telling a new story. So you can say, Okay, I'm a horrible person for these times that I've cheated, or I learned some really valuable lessons such that now I understood actually, what dynamics I was asking for what led me to cheat. What was I actually afraid of that caused me to cheat. And in that gives you just that deeper level of, of interaction with these energies so that when you go to speak about your program, and it does come easy, and it does flow, that's a good thing. It's not something that is it's like, oh, well, they'll catch me cheating. It's like, okay, let them catch you cheating. And you'll be excellent.
Annie Earhart:Yeah, childhood memory from school just popped up as you were talking when i when i got caught, when the teacher literally was walking behind me as I was writing something off of someone else's paper, and unpleasant experiences came after that. So that was, I'm pretty sure there's something earlier on though, but we'll see. We'll see what develops. Okay, so off of that last one, deep fear that having it be easy as cheating, because I have a deep fear that I'm unwilling to feel the sensations of other people's resentment and envy.
Ryan Mintz:Okay. So a lot of people are gonna relate to this, you know, there's so much imposter, there's so much imposter syndrome. And they're always comparing themselves to other people. And because they're always comparing themselves to other people and their offers. So not only are you comparing your human to another human, you're comparing your presentation of information to their presentation of information, you're comparing your results to their results, you're comparing their people to your people. And you're setting that up from the beginning, such that you find ways in which you're inadequate. By default, you know, anytime you're comparing, yeah, you'd like to see things that make you look better and feel better because you're operating from a belief and powerlessness. You're operating from this belief that even if two people teach almost the same exact thing, like that only one of you can succeed at that. And your story individually in the program that you're offering and the things that you're cultivating are unique to you, no matter if it's the same concept as anybody else. Those unique lenses are going to be the ones that connect to other people more specifically than that other person now With this fear of people, what words did you
Annie Earhart:it was I use the words unwilling to feel the sensations of other people's resentment and envy, and I think that is tied to the cheating, but
Ryan Mintz:it is in some, to some degree. And you have to then ask, Is that really true? am I afraid of feeling other people's resentful, resentment or envy? Or do I just think I'm afraid of it? Because that's what most people think. They're like, okay, yeah, I'm probably not posting because I'm afraid people will judge me. And is that really true? Not really? not usually, because you'll go to post and after you post, you're not like, oh, are they gonna judge me for this? Are they gonna? Are they gonna ask me questions? I don't know the answers to. That's not quite where you're thinking when you go to do it. And that's not really even necessarily subconscious. It's not like that's what you're thinking, subconsciously, there's something else that you're worried about. So when you go to post and you post something that is meant to make people think about themselves at a deeper level that could stir the pot, right? So you're posting in a way that triggers people into a response like this, that they're going to judge what you said in a certain way? So are you afraid of them speaking up from their perspective? No, really. So what you're actually afraid of? Is them speaking in a way. And two things happen? Either you feel like you need to justify yourself to the non believer? Or which then you can say, well, are they my customer? Do I need to justify myself? Or do I stand in my power? not needing to justify myself? Can I have my beliefs? Can I have my beliefs in what I'm doing and my perspective and knowing that it works and help a tremendous amount of people without that person believing anything that I'm saying? Absolutely. Absolutely. And if you can recognize, okay, so let's say that so they that you can move that way? Or you could say that they respond, and what if I don't know the thing to say back to them? What if I do think that this would be beneficial to them? And I don't know what how to respond to someone's accusation or to someone's trolling or to someone's antagonism in some way. And, and poking holes, or what if somebody even comes into the program and as something that you don't have a personal experience with. And so it's not so much that you're, you're afraid of being ridiculed, it's not so much that you're afraid of even failing in that interaction? to you a lot of times I imagine it's safer to fail in the interaction than it is to succeed because we get we're much more likely to we're much more successful. Yeah, be afraid of success and intimidated by success than we are for failure. And so a lot of times we set ourselves up for, for failure meant
Annie Earhart:to protect yourself, essentially, you protect yourself ahead of time, and so you're predictable. Oh, yeah. It's easy, failures easy.
Ryan Mintz:It's comfortable. And success is a lot scarier, it's a lot more unknown. And it's easier to play small, even though you think you're you're, you're setting yourself up for success. By playing small, you're actually setting yourself up for failure just because of the truth behind these fears. Nobody's afraid of failure failures, the easy thing, you know, when you're hesitating, you think you're afraid of failure, but really, you're failing already, you're already in the energy of failure, which means you're not afraid of it, you've been there. Because if you're not moving, you're failing by default. So trying
Annie Earhart:interest energy, good. Okay, I'll keep going, oh, here's a good one. I have a deep fear, I'll spend it on dumb stuff and lose it overnight.
Ryan Mintz:So we're coming back to having a 10k launch, right? So you have this pattern
Annie Earhart:and family and kind of have a pattern. monetarily, yes.
Ryan Mintz:So you have a feast and famine pattern that is really prominent that you've just repeated in cycles and cycles. And you had these beliefs about being rescued by your family, which we talked about last week on the podcast. And it's important for you to set a new standard for how you interact with money without withholding from yourself. So there's a couple of beliefs that end up surfacing through this kind of bigger picture. So we have a desire to have a 10k launch, but you're afraid of succeeding at it. You have a desire to hit a 10k launch, you start then creating ways in which you can escape ways in which you can not fulfill that possibility. Whether that's believes in Oh, I don't have enough of an audience Oh, I don't think that many people will buy Oh, I would have to sell to this many people to make that much money on this price tag. And and so you literally following your belief that it's not possible following the belief in in It's never happened before is going to cause you to look at data that reaffirms its distance from you. And in so what you can do now as you look at this, you have this desire for 10k You're saying I'm unwilling to receive 10k? Well, no, you're not, you're absolutely willing to receive 10k. But you're afraid of the work that you're going to have to do to get it. And so if you believe that it is a work that is exchanged for that 10k, not just embodiment, and showing up and belief that it's worthy. So we have to then look at your program, is it what does it mean to have a 10k? launch on this program? How many people is that? Are you afraid of that number of people,
Annie Earhart:I wrote that number down the other day, and it's, it's
Ryan Mintz:45-46, right. And I remember you mentioning that. So 45-46 people, which, in the scheme of sales is not that many people. But if you've never run a program, thinking about going from zero to 45, might as well be a million. And then you're like, Oh, well, I've worked with people one on one, I've worked with people in the master key, I've worked with people in these different areas, can I am I gonna be able to hold that much space for that many people and you're looking for ways in which you're going, you can get out in which you're looking for ways of pouring energy in the variables that will give you an out, that will allow you to not show up that much, or to get a couple and be okay with it, instead of actually making it all the way to where you set that that inner knowing benchmark? Yeah, when
Annie Earhart:you do make that decision, that choice to go for the 10k versus like a 2k, or whatever, you will work differently, you will like crank it out differently, energetically and, and just,
Ryan Mintz:it's the same thing, whether you're an investment or a gamble. So either you're going to believe in your program, and you're going to choose that it's going to materialize in that way. And then therefore, align every a bit of energy and effort into just stepping through the motions to make that happen. Or you're going to wonder if it's going to work. And if you're wondering if it's going to work, you're going to also do all kinds of things that self sabotage that, you know, earlier, we were mentioning that you didn't have your PayPal set up, all right, and simply things like that, where you can't even accept a payment. Because you're blocking yourself in some subconscious, some subconscious way, there's a lot of ways that you get in your own way that way. So reread the thing, you said, again,
Annie Earhart:I have a deep fear, I'll spend it on dumb stuff and lose it overnight. So
Ryan Mintz:now we look in the feast or famine. And it's easy to set up a program hoping to rescue you financially. So if you've been living month to month, and you're trying to stop living month to month by getting a lump sum of money, we have to look through our beliefs about why is it the money that's important? Or is it your your you're looking for stability, you're looking for safety, it always comes back to safe, right. And a lot of times we want stability, right thinking that stability and safety are the same thing. So we asked for this big lump sum of money, we wish that this big lump sum of money in our program works. And we're fixated on the lack of it. No, nobody's showing up, nobody's signing up, or people are gonna think I'm cheating because of XYZ. Or people are questioning the program, because maybe I haven't been clear enough on what the program is. And I don't have the best answers for them yet. So you're getting out of alignment with being able to trust yourself and trusting that you're going to know what you need to know. And then you're you're flipping into your old patterns and pre creating their potential. So a lot of times you'll you'll get a little bit of money from selling some paintings, or you'll get a little bit of money from teaching your classes. And you'll get over into a new threshold. And this pattern is, is not setting that as your new zero point, you kind of just get money in and you let it swim out. Because your bucket has holes in it, you're not coalescing that energy to allow it to grow and multiply and recycle. And this is a combination of your commitment. So you're not committed to certain constraints and standards that you need to set yourself set for yourself financially as you as you interact with that. And that's what happens initially, right, you need to get over a certain threshold so that you can have a window of stability, recognizing that there's no such thing as stability, everything is in flux. So anytime you try to withhold from yourself anytime you're trying to freeze your bank account at a certain number so that you can feel safe, that withholding that restriction of the flow of money energy actually blocks more money from coming into you. It blocks information from flowing through you in the exchange of money with other people. And so there's a lot of ways that that gets in your way by by believing feast and famine is actually wrong because on some ways it's actually the more right way to be but it's happening at the wrong level. It's happening at the wrong stage of the game. Interesting. Okay, you know your your beliefs are causing you to spend money and lose money instead of investing money into earning it. So there's there's things that are happening energetically with how you're you're thinking about the fears and programs that you have. So let's say you make this program, you get all this money while you're blocking the money, you're like, well, if I, if I get this money, I'm just going to go through my same old pattern and spend it all. And you've already blocked yourself from even receiving it upfront. That's good. That's real good. Yeah. So I want this 10k a month, I want this to come through to me. But now I'm going to, because I'm afraid of going to my old pattern. Let me solve my old pattern. First, let me fix this feast or famine pattern before I even have a feast? Oh, dang. Yeah. And when you do that, you are also blocking the money from ever coming to you're blocking the sales, you're attracting in CO creating with the universe, a way that people will question what you're offering, and doubt what you're offering. And then doubt will pour through you when you go to express that. So those are your real fears. Right? So those are the things that really matter when you're looking at people ridiculing you, if you're looking at these things, it's well, it's a little bit deeper than that. It has to do with your beliefs about you know, how can you be okay with cheating? How can you rewrite what you believe is cheating,
Annie Earhart:so redefine it in a more empowering way.
Ryan Mintz:So that if it is cheating, by it, you can let go of your your resistance to doing it be okay, cheating in some places. So continue with your list, okay. And then we're going to get into the program itself, workshop that,
Annie Earhart:okay, so after the spend it on dumb stuff and lose it overnight, we've got, because I have a deep fear that I'm unwilling to feel the sensation of disappointment in myself. And that is what you're talking about to that deep,
Ryan Mintz:right, we often get disappointed because we set up an expectation, or we wanted to be different. And we go into an old pattern. And we get disappointed because this old pattern rose, which prevents us from navigating the pattern. So if you get disappointed in yourself, if you get frustrated, if you get angry or upset that you're repeating a pattern, or if you do make a 10k a month and you go to spend it in a way that was not quite the way you want it. If you waste your energy and disappointment, you're not actually learning the lessons present in the repetition of that pattern, which means that pattern is just going to return to you. So there's there's a logical discernment that needs to happen. There's an intuitional discernment that needs to happen when these things start to unfold. Because they're you're you're pushing your constraints, you're expanding beyond what is comfortable to you. If you're used to making a $200 sale, and suddenly you're making a $2,000 sale that is going to bring in new energy, it's going to have you faced with yourself in a new way. And you you can try as you might to solve every single problem before you start. But you're never going to know what those problems are. You're going to keep bringing them you're going to keep looking for problems and what's going to happen, you're going to have more problems to solve. before you've even done anything before you've even put anything together.
Annie Earhart:Yeah, that's so funny. As you say that I'm thinking about literally saying me saying this coaching someone else in the group, about relationships on you can't solve it, you can't brain it before you actually go into the thing. Hello, advice to myself. Oh, that's great. That's really good. So speaking of the fear of encountering a new version of myself, those are here too. So I have a deep fear, I won't be able to continue my games and narratives of bad and wrong about myself if I make a 10k launch. And if I am will say rich, you know, so what
Ryan Mintz:happens there, you get a 10k a month and you come up with ways that you can still think you're bad and wrong for making 10k Well, somebody else isn't making any money. Or well, somebody paid you with their credit card and maxed out their credit card to invest in your program. And you take that upon yourself. So you're gonna find ways of doing that. It's important for you to recognize that all of these elements of what you define as bad and wrong are just definitions that you adopted in your childhood that are not the only definition of what is bad, and they're usually a morphus. So when you go to do something and you look at cheating, while suicidally cheating is defined as wrong, it's bad to cheat, and especially if you get caught cheating. Well, when you look at cheating in the bigger scheme of things, it is associated with many different elements of life, cheating in relationship cheating, with money, cheating, with your knowledge, cheating in a sporting event, cheating in all kinds of different areas that have different connotations and associations with them. It's really important to redefine which areas that cheating is good. I had a martial arts instructor. Many, many years ago, I met at Woodward gymnastics camp actually. And one of the things that he told me about fighting, I think it was, is more tongue in cheek than anything. But he always said, When if you can lose, if you must, but always cheat. And I always found that really, really funny because it kind of gives you a tongue in cheek permission to push the boundaries of what's Okay, and not be the good boy or girl. And recognize that redefining those qualities in your behavior gives other people permission to redefine those qualities in their own behavior. And it's not that everybody suddenly becomes bad, it's that we allow people to be human without needing them to behave a certain way so that we can be comfortable. And that's really what a lot of this stuff showcases is that, yeah, you could sit there and judge yourself, you can make these things bad. And these things good, these things desirable, these things undesirable. But when you actually rewrite them, and you show up embodied in that in a way of expressing and talking about cheating in a way of expressing and talking about sexuality, that that takes these things that people considered bad and you shine a new light on them, that gives people an opportunity to re engage with ideas that have been getting in their way at really deep levels that they weren't even aware of. So our definitions on good and evil are different definitions of good or bad, they show up in subtle ways that we speak about things subtle ways that about our product, subtle ways that we talk about the things that we want, that we have subtle judgments about a way of achieving it. That is disadvantageous. Now let's say that we believe using a funnel to sell our stuff is bad. And so we're still using a funnel in some way, then you end up getting in your way in terms of how you write the funnel and how the funnel works. You block the whole flow of energy because of your judgments around using a funnel. Well, maybe a funnel works and you can, if you let go of your judgments around using funnels, you can use it with the energy that feels more advantageous to you that feels more positive to you. But first you have to acknowledge Okay, I do have these beliefs that funnels are bad, that selling all the time is bad that all these things are negative, and people won't like me if I do that, can I redefine those things and say, well, the people who, like me sitting back, I love seeing cool products. Like I love people selling stuff, that's awesome. I want to buy stuff that I want, right? So I see stuff all the time that are really cool things and, and when I sit back and realize, wait, I don't mind if people sell to me, I don't mind if I see ads all the time, especially if they're good ads, I love it. Not only are they sometimes entertaining, but they're things that I want. And I want to see things that I want. And and I think people whether they realize it or not, they feel the same way. You know, they resent ads everywhere. And they're annoyed that everything is covered in ADS. But at the same time when those ads are good. And they find things that they want, they love it and they share it and they talk about it. And they're like, Oh, this is a cool gadget or this is a cool program, I would love to take this program. And we get in our own way about selling because we believe selling is evil. And then that starts to come into our definitions of bad or wrong about how we make money about how we interact with people about how we build the program structure itself.
Annie Earhart:So even if you have installed advantageous beliefs about selling initially, so I do not believe settling is evil any longer. I definitely used to. But there's a there's a way to sell that feels wrong. Right. So there's the identity, that that limiting identity.
Ryan Mintz:So look at it a little bit deeper. But in terms of how you've posted on social media. Now it's one thing to say selling isn't wrong. But if part of you still partially believes there's something about receiving money from people who can't afford it, or there's something about you talking about your products all the time and nothing else that you get your own way about, well, then you still judge selling and that can be seen and felt energetically in the way that you speak about your offerings. Now, if you realize that people love to buy things, and that they're looking for products like that to help them because there are people who want to solve those problems. You wanted to solve those problems. I wanted to solve those problems. So people want to solve those problems. Well, I like being able to communicate better and your relationships and knowing how to navigate your own energy separate from the other person so that you can start to communicate in a clearer way, like all those things are massively valuable. Rather than going through too many more of those. I think that gives people a really good idea of some of that exercise. Let's talk about the program a little bit more and the things that you're trying To put together and where you're getting stuck.
Annie Earhart:So the program is about how to move through your own triggers how to ultimately have better relationships with everybody. It could be your partner, it could be someone that you're just casually seeing, it could be your parents that can be your boss, whoever, if you figure out how to move through your own triggers, and what that means how to move through times of high emotion, for your nervous system that is going to completely change the way you interact with life. So
Ryan Mintz:what is what is your challenge with putting this program together? What areas are you getting stuck on? Where were you spinning your wheels the other day brainstorming?
Annie Earhart:So it's probably scope.
Ryan Mintz:So one of the things that so you're charging $200 for this program two to two. Yeah. So one of the things that we wanted to start off with when building this program is to shift money beliefs is this program worth $1,000? Absolutely. But bridging that gap from where you are having, you know, Coach with me in the master key, but not actually hosted the frequency yourself and held the your own program. Part of this game is bridging that gap, is to give yourself the confidence to hold that energy by yourself as you build this program. And in doing that, you want to succeed in certain areas of it. And so we picked a price that felt very easy to deliver a tremendous amount of value at that price that is definitely underpriced overall. But we all make the mistake early on of way under pricing our offer our services, and learning the ways of navigating it differently to maintain our energy a lot better. And so part of what's happening is, as you brainstorm to this program is you keep making it a $2,000 program with the amount of information that you want to pack into just a you know those number of sessions. And the game here is when we're looking at transformation products, rather than information products, because it's very easy just to have all these information, all this information and giving
Annie Earhart:people like shoving shoving it in shove it and shove it
Ryan Mintz:in Well, not even that, like exercise some things and it's information, right? here's here's information, it's very different than giving people a type of catalyst that they interact with, that gives them a fundamental transformation with how they interact with the information itself. So it's not the information, it's changing how they interact with information in general. And that level of transformation is a different type of program. It's a different type of energy that you bring to the program. And what you need to navigate is focusing on the fundamental transformations that you want people to go through as part of that program. So it's not so much okay, what is the what are the cool tricks, I've learned that I could teach other people which are important, and they have value in, they'll fit into that program? But fundamentally, what do I want people to look like and think like when they leave this program, and from that, we can work our way backwards to say, okay, we're gonna have four sessions. And in those four sessions, we want them to progressively get closer to that transformation. So what stages do they need to be at after each of these sessions? And how do we build the the, how do I make sure that the people interacting with this stuff are going to be able to absorb the information that they need, right, if you're if you're kind of a stepping stone between them being introduced to this work, and eventually taking the master key in some way, then making sure that you are down stepping the frequency to that level such that they're becoming successful at it, that they're be able to interact with your information tangibly, and practically. So when we look at what ends up happening, so you know, this information really, really well. And instead of you trusting that the information is going to flow through you at the right times for your sessions. And, and it's one thing that I say all the time, I never know what I'm going to say before I say it, you say that literally all the time. And even my sessions in the master key, I trust that they channel, they they flow through me organically. I know the idea of what I'm going to talk about, but I trust that the things that I need to say in regards to that will flow out naturally and they do every single time. If I don't believe they will, then I create stumbling blocks in the way that that information can actually flow. And so what happens, you're going back to your old pattern, this is your new program. You've never quite done that than this way before. But you've talked to people you've taught people, you've done these interactions without associating it to a program and coaching. And you start over analyzing, you start breaking it, you start coming up with ideas thinking you don't have enough ideas and I keep telling you it's not the ideas that The problem, the program itself will have the thing that you already understand the information you already know how to navigate somebody through it, why can't you trust that? You know that? Why are you trying to pre plan every stage of the program ahead of time not even seeing the people that are in it? What fear is the fear
Annie Earhart:of the unknown? It's almost like, it's almost like the fear of the mystery. You know, like you need to trust,
Ryan Mintz:there's a big component of trust, you know, especially if you've never taught a program before, it's your natural tendency to plan everything out and write everything down. And it is a nightmare.
Annie Earhart:And my, my Virgo bonus is, well, it's all
Ryan Mintz:there to show up that first day having not planned anything, especially if you've never taught that way before. With me, I've been coaching for 20 years now. So me showing up to something having not planned it, I know the information so well. And I embody it at such a deep level that I don't doubt that anymore. But I had to go through the period where I didn't trust it and had to over plan and, and realize, wait, those plans just get in my way. So part of what we learned through this is that inner knowing and trust that you already know the content that you do know it, and if you don't know it, you'd be teaching something else.
Annie Earhart:Exactly. Yeah, that's not the that's not the issue, you have to be
Ryan Mintz:willing to open the door to people. So what ends up happening, a lot of times you have this really good idea for a product for a program per product, whatever. And you start brainstorming it and you start laying it all out, you you you write the whole outline, and you detail it out. And you're like, Okay, I've got this thing outlined, let me go detail it out even more. And you're like, Okay, now I've got details in there, let me detail it even more, you're like, Okay, I know what I'm doing on my first session, but I could probably fill this in a little bit more, and you just keep filling in the bullshit. And then you never sell it and you never Yeah, I mean, the number of times that you've like, outlined something and didn't sell it, because part of that is that choice, that conviction to say, Okay, this is happening. And in standing behind it knowing knowing that it's going to work knowing that it's valuable, or like positioning yourself and your beliefs in the program such that you have no problem selling it, because you know, it is going to enrich so many people's lives, and it's hugely beneficial. And that allows you to sell differently, that allows you to show up differently, because you believe in it. And you know, it's beneficial to them, you know, it's not there to like, give them a quick fix or trick them into something. But it's genuinely deeply transformative. And that makes it really easy to speak to it, for one. But if you're still at that level of day to day to data, it's not enough, well, I need to make sure that this is good enough, let me pack more information into it, I'm not sure that if this isn't good enough, then they won't think I'm worthy or good enough. And then they'll be upset about paying me $200 for this program. And it's like, well, let's step back, let's actually be convicted first before we write that stuff down. Because if you don't have that conviction, it's going to block the information that can flow, it's going to generate that opposition through that those interactions. So let's say now, we've progressed a little bit further, you started to rework your beliefs, you started to trust that the you know the information really, really well. And that information will flow through you organically when the when the sessions happen in the right way. And you'll know what you're going to teach on each of those days, and you know that what you teach is going to lead to the next thing. And it organically happens the same way these podcasts unfold, none of this stuff is ever planned. So the same thing can happen in these sessions. And you're going to be able to feel the energy of the people and you know that that is going to unfold. So now you can trust the back end, you know the information, you can trust the back end, and because you can trust that you can let go of the actual program, and then switch your gears into how do I get people to know they need it? How do I get people to feel the energy of it such that they know how transformative this program is going to be? And how do you embody the belief in that so that when you write and so that when you speak the that the wisdom and the words that you need to say to connect to the right people come through you. Because if you are still worried about cheating, if you're still worried about being too good at it, if you're still worrying about having not enough data in there, your unworthiness of the success, the unworthiness of the 10k launch, all of these things are playing into the words that you speak about the program. So where do we have to let go, we have to let go of that program having Trenton saying that, okay. I'm starting to see where these obstacles are. I'm starting to see where my, my the way that I talked to myself and the way that I talked to my program, I see where there's things that I'm hesitating to express fully and I've started to shift those. Now, can I focus on selling my program and shift the beliefs around selling I'd be convicted in the program so that when I sell, I trust that people will show up. So I don't say, Oh, well, nobody's showing up yet. And then you start focusing on the lack of them showing up, and then nobody shows up, because you're pouring energy through your attention into the wrong things. So then you have to refocus.
Annie Earhart:It's almost like, you don't make it about you anymore. Basically, right, you're worried about the way you might be perceived the way that like something comes back at you. It can't be about that anymore. When you're presenting a program for people that will like radically changed our lives, it can't be about how some other people might perceive you
Ryan Mintz:absolutely not. And if you're still there, you need to just literally rewrite that choose a different story to tell about yourself, you have to nobody else is going to ever validate you nobody else's, if you have that story, someone is going to confirm it, someone's going to confirm it. And so if you have a different story, guess what they're going to confirm that to which one would you rather have confirmed. And that's a choice, you have to choose it internally. And you have to, you have to remind yourself of it. It's not as light switch, it's a progressive thing that will unfold other layers, the same way that cheating led us to other layers and beliefs about cheating and good and bad. And there's always more layers and connections.
Annie Earhart:Okay, so some of my goals for the people in this program. Let's go back to that for a moment. I really think about the things that I was struggling with the most a couple of years ago, and it was feeling out of control and judging myself for feeling out of control, emotionally, in certain situations. And so I wouldn't even go near those situations. caveat is those situations would have are the ones that would have provided me the most growth at the time. Right. So part of trigger savvy that I really want to have people embody by the end of this program is to go from feeling out of control, when triggered, to just have the ability to move through it with a calmness and a confidence and not judgment of yourself that will have you like, projecting over people or just hating on yourself later that gets in the way so much.
Ryan Mintz:It's easy to say that in the podcast, it's easy to describe a lot of these things in a long format. But what we want to understand is your selling things through Instagram, at least initially. And we want to know how do we speak to the right people? Who are we speaking to. And so one of the things I usually tell people is, start by speaking to a past version of you. If you haven't been through it, if you haven't been through the energy of it in some way, you're gonna have a really hard time speaking to the right people. So you're going to start by finding out how to speak to those people, just by being yourself. You don't need to say, okay, who was a past version of me? Who do I who do I speak to that way you just simply be yourself. And through your own natural types of expressions, you you show them the transformation through narrative and simplicity, right. One of the best lessons I ever learned, that I still am not very good at is speak the language that they already know, even if it's not accurate language for your program. Because, you know, a lot of times I come in speaking my language, and it goes right over people's heads, there's just there's just a gap in their understanding. And even if they understand the surface level word, they're not getting deep enough into what I'm speaking about, just because they don't understand symbology yet. So when you make posts, when you speak to your audience, knowing who they are, and how they talk, and what they think about what their struggles are, can help you speak to the right people. Because too often we speak to our peers, instead of speaking to our potential clients and customers. You know, if you're speaking my language, and you're using my language from the master key, you're speaking to me and other master key practitioners. And that's not who you're trying to sell to. And so you end up disconnecting yourself from your potential audience in a negative way. So part of the higher consciousness of being able to sell is really a large amount of self awareness, especially if you're coaching people through a process you've gone through. The more you know yourself, the easier it is to be yourself. And the easier it is to speak to past versions of yourself without judging yourself for what you're actually saying. Because you're not going to judge yourself for the things that you're saying. And the people that you want to bring in are aspects of you in different ways or they're, they're exploring aspects that you've explored. So they are mirroring parts of you and you That allows you a type of communication that's a little bit freer than the people who are opposing you, because those are not past versions of you. And those are not potential customers. And they may become customers as they transform on their own. But that gives you a better focus point where you can focus away from things that are not it, and be able to then keep resetting, centering yourself and reevaluating what you're doing. Because a lot of times we start selling a new program, and we try one thing for two days, and it's not working, you're like, Oh, no, no, it's not working, and you stop trusting you stop knowing that it's going to work and you lose your consistency. And so there's a commitment that needs to happen and a consistency that needs to happen for a period of time. And then you choose that ahead of time you choose to trust that it's going to work, you choose to repeat it for the period of time that you dictated, so that you can establish that new energy. And that will then present feedback for you as you go down the road. So that you can adjust your rhythms, you can adjust the way that you are making content. But if you adjust every single day, it's not consistent enough energetically to to bring that flow through.
Annie Earhart:Yeah, I see that I see that. So it's, a lot of it is that desire that I've noticed to have things laid out, which is super linear, that is not how reality actually works are multi dimensional reality. So wanting that step 1234567, outlined all the way to the end, is actually not trusting the mystery, the natural way of living. So that's something else that I've been exploring.
Ryan Mintz:So we look at these programs a little bit and zoom out a little bit now too. So we have a, we have an idea for a program, we already have the information for the program ready, we're ready to start selling the program. And so many people are like, well, I need this, this, this and this, and this, this and this, and this, I need a good landing page, and I need a place to, for them to pay me and I need a logo and I need a website. And I need all these different things that people get in their own their own way with presenting what they know, and helping people. And it's really important to keep things as simple as possible, especially early on. And that we use those things as excuses to not be convicted in what we're offering. So we build our conviction First, if all we have is a PayPal invoice that we send people and then you know some kind of group, which you'll be on the mighty network, obviously, but being able to just start and and have a place for them to pay you. And you just show up knowing that they're going to want to do that. Because if you create all of these variables, all these things that need to be perfect one, your perfectionism and insecurity is taking away the energy that you can pour into conviction and knowing that it's going to work. So that's one of the areas that we always want to dismantle is all these things that we think we should do in order for it to work, we choose for it to work, and then every piece of energy aligns with that working. So anything that would inhibit it working perfectly any story that we tell ourselves about our logo or website or the color of our posts that isn't working. We have to dismantle those those ideas, those beliefs that it needs to be a certain way, because that's also you saying it's not going to work. And you're like, No, no, no, I've chosen that this is going to work, I'm going to keep focusing on that probable future. And I'm going to allow the information that I need to flow through me if I don't have a post on a day, I'm gonna trust that
Annie Earhart:it's the reframing the constant, it's almost like going in, in where you're scared little child wants to like dip out, run and hide, you say, Hey, no, we chose this, this is what we really want. And you just reframe it as many times as it takes. I have sat and reframed things many times like that before. But this is just another version of that, because
Ryan Mintz:so many people hesitate to make their offer they have they have talent, they have skill, they have a voice. And they're afraid of just posting and starting talking about it. And they don't even know why they haven't even thought about why they're just afraid. They just hesitate. Right? Most of the time, they don't even know they're afraid. They're just like, I just don't feel like it today. And that is because they're afraid of something. That's because there's a belief that oh, well, if I have dark circles under my eyes, I'm not gonna look good on video. So I don't want to make a video today. Because if I don't look good, then they're definitely not going to believe I know anything about this in this. And so you tell these stories you get in your own way. And you find reasons why today is not the day and you will never get the information you need without starting right you're you're never going to be able to lead yourself to the next step without taking those steps First, you're never going to have all the data, you're just never going to have all of that especially when you're operating in transformation type products. You are going to need to allow things to unfold as you go. And pre planning them forever and trying to be deliberate about every little breadcrumb and peace. Most of the time gets in the way. So it's much better to say okay, this is the know your transformation know who you're talking about. figure that out. You know, if you don't know who you're talking to, you don't know what transformation you're offering, you're never going to be able to communicate to the right people, I got those, I got those, when those are figured out, then the rest of it is speak to that, just simply speak to that stuff, give them every layer of transformation you possibly can for free. You'll notice that I do that in my stories. And that I do that a lot of times in my posts, and my Q and A's, where I'll give them a lot of information. Now, they don't know that's only 3% of what's in the master key and that kind of stuff. But they, they get a tremendous amount of transformation, just from those Q and A's and from some of those things that I post, because I know withholding is withholding from myself. And I also honestly recognize that nobody remembers it, they screenshot it, never look at it again. And and, and because I know that and trust that it's like, well, it I'm absolutely I want to give all this stuff away. And I recognize that in order for them to transform, they have to invest in it, it's important that they do that, that I'm actually they may think at times that I'm harming them by charging them for something. But in reality, having done it so many times that when you don't charge somebody enough, they don't get the transformation, they have obstacles that show up as a result, because the energy they put in is not big enough to over to push them forward. And those investments are really, really important. And navigating your belief in that investment is equally important. So that you can receive that money knowing that that's an exchange that's happening, knowing that that's a catalyst for them, that's enriching to them. And that that movement of energy by itself creates tremendous transformation, especially when they're aware that it creates tremendous transformation. So with these programs, as you're building the blocks for them, don't get lost in the details, know what you're going to talk about and start speaking to it, get people to interact with it, get people interested in it, show people that you know some things about it. If you just show up from day one and say bye, bye bye without actually showing them that you have any idea what you're going to talk about. There's a gap. It's not that it won't work, I've seen people all the time just have a cold funnel that they attract people to and I'm sure they make tons of money doing that when money becomes secondary, right, you want to 10k launch, but at the end of the day, that's secondary to the transformations that you ultimately want to deliver. And that's not that money is bad. It's not that money needs to be secondary. But you recognize desiring money to save you from where you are financially creates the absence of it. So it's more about trusting that the money will be there, it will support the energy of the program, it's going to allow these things to evolve, you know that it's coming because you trust the program, you trust the things that you're doing, you're trusting the information that's coming through you, and you step forward to it, you've committed to a date, you've committed to doing the program, you're committed to learning the lessons you're going to learn as a result of trying to launch this thing. And whether you get 50 people signing up, or you get two people signing up, you're going to learn a tremendous amount that in either case, are the things that you wanted to learn as a result of this program. And the point is learning and growing. And then helping other people learn and grow in a really powerful way. And one that makes your program a lot more powerful, because you don't have as many areas of your program where you're inhibiting yourself where you're blocking yourself, and you can practice showing up more embodied, and seeing the things that trigger you throughout the process. like somebody's rejecting what you're saying, or somebody's arguing with what you're saying or, or you hearing nothing, right? It's the same thing. It's usually that when it's not that we're afraid of trolls is that we're afraid of getting crickets. And that's, that's the thing that we both really desire and are really afraid of at the same time. So be okay with that. And trust it still in spite of that, and keep trusting it and keep going with it. And and adjusting course, in a way through those constraints.
Annie Earhart:Yeah, I think a lot of people will resonate with a lot of these things that are programs within me as they're building because I know a lot of the audience are current and future coaches and guides and all of that. So I hope this is helpful to reframe some of the things that you might be going through Absolutely,
Ryan Mintz:I guarantee it's helpful to anybody who already has built programs or building new programs, there's even coaches, you know, if they've, they've built funnels, they've made good money selling their wares, but they want to transition into a, let's say, a more aware, more conscious way of selling so that they're not using fear tactics. They're not using scarcity. There's other ways of selling. And you can see the way that I sold the master key and in doing that, now is it takes a different kind of energy to build momentum there. It takes a different level of trust, because for a while you probably trusted the funnel. So you trusted those systems, you trusted the linear operating and you're trying to step into this higher consciousness way of running your business of teaching and it takes a lot more more self awareness to cross that bridge. And I would love to see more coaches embody their feminine, whether they're men or women, because of how that allows them to interact with their their wisdom a little bit differently. And there's so much wounded, feminine, so much wounded masculine, where people are feeling like they need to work hard for their money, they're feeling like they need to be overly explicit with every little detail. And so many of these things are simply not true, they're not necessary, you can have the same amount of success and even more transformation doing it other ways. And that's part of the game is to realize there's other ways to the same destination. Neither one is right or wrong. But there are ways that we as coaches can grow as we build these programs differently. And that we can enrich people at a much deeper level as we build these programs differently.
Annie Earhart:Yeah, it's, there's a difference, there's a very big difference between knowing all this stuff in your head informationally, theoretically, versus that's you sitting in the stands, reading books, versus going into the arena, and like, throwing stuff at the wall, like seeing what works, and experiential knowledge, that kind of that kind of thing. Because a lot of this stuff is like, oh, trust yourself, you hear it, you see that all the time and 8 billion, quote, blocks on Instagram, but until you start going through, actually start going through it, it's all theory. It's all your theory and stories. So that's a
Ryan Mintz:really important point to make. Because people will brain it all day long, they'll analyze it, they'll they'll keep remaking their program over and over again, in the stands. And the biggest part is actually teaching is actually showing up embodied in what you want to demonstrate energetically for people, and allowing them to be enticed by that and brought to you. And that requires the exercising of the information, and the realization and embodiment of the information. And that's the hard part. It's really easy to know all this stuff. intellectually, it's really easy to have all kinds of ideas that are really, really good. But if you haven't actually shown up and made an offer and failed or succeeded at it, that process is really, really important of simply enacting it.
Annie Earhart:Yes. Yes. Well, I hope that this has been enlightening and that you if you're building something or you're coaching currently, you see yourself in some of the fears that I shared and the things that Ryan has reframed and let us know what struck a chord we want to know we want to hear from you guys. Thanks for
Ryan Mintz:listening